It's been a while since we had a decent look at our website. Life has been up and running, and we had been playing catch up with it.
Last year was a really educational year. We had plans and projects that came and went. Some had great results.
We got the IDA Funding to outfit and purchase shelving, fixtures and other needed stuff for the retail store, which we used in full advantage.
We also got funding through KIVA ZIP for a comprehensive marketing campaign and an upgrade to our computing and technical equipment. We had upgraded to a brand new computer with great computing power and are planning our marketing campaign to begin on March.
Then we had our not so good backfires, like our failed events at Arte Soleil last holiday season. Also, as you may noticed by the lack of news, our funding for the retail store got shot in the air and we couldn't get a location this year. We are disappointed, but not beaten.
This is a challenging year. With all the political and social upheaval, as well as a hazy economical future, we are faced with the prospect of either weather another year of of dismal online sales with the advent of a more robust AMAZON presence, as well as the dwindling of great retailers like Macy's, Sears, ToysRus. Or face our fears, brace our guts and prepare for the ride of our lives and brave the uncertain economical weather that opening a brick and mortar retail store entrails, and either be swallowed by the economic backlash; or be bold and a pioneer and survive and prosper against all odds in our venture in the retail sector.
We are facing a new year, with all its challenges and rewards. And we want to be there, in the middle of the storm, paddling against the current to get to our goals. All I promise is this, we won;t give up our dreams so easily with out a decent fight and effort from our part. I also promise to keep you up with us in this new and renew commitment to our dream, objectives and goals.